Business Student Thrives as Fledgling Entrepreneur

How can one turn popular candies such as gummy bears, gummy worms and peach rings into a side business? Ask Cal State San Marcos marketing student Mo Carrasco. 

Carrasco has been surrounded by entrepreneurs for multiple years, as her mother and aunt have a business in which they create and sell rim dip, a paste usually created with tamarind and chamoy that are then used to cover the rims of beers and other beverages. Carrasaco’s mom and aunt developed their own recipe for these rim dips in 2020. While Carrasco wasn't involved in the process, she used it as inspiration for her own business, Hot Summer Gummies (@hotsummergummies on Instagram). 

“Where I live, tamarindo gummies are very popular,” said Carrasco, who is from Imperial Valley. “Personally, I don’t really like those ones, but my mom’s recipe was really good, so I pitched ideas.” 

Carrasco’s mom was on board with the new idea. Together they picked up different kinds of candy, developed logos and packaging, and then Carrasco started selling the new gummies at her community college sporting events while attending Imperial Valley College. 

“A lot of people really liked them, and I was selling out every time I went to the games,” Carrasco said. “I pitched the gummies to the owners of the stores that had rim dip in them. They loved the idea and gave me space to put them in their stores.”

Carrasco said her goal going forward is to expand her business into San Diego, or even sell the gummies on campus.

Carrasco is on the right track to help her business progress. Last fall, she was the winner of the Innovation Hub’s Quick Pitch competition, which closely resembles the hit TV show “Shark Tank” in which competitors pitch their business ideas to a panel of judges. Carrasco received $1,000 for her winning pitch. 

“I was in shock,” Carrasco said. “I had a big smile on my face, and I was like, ‘Oh my god, no way.’ ”

Carrasco put the prize money into her savings, with plans to utilize it for her business.  

Not only did winning the Quick Pitch provide funds to help grow the business, but it also equipped her with lifelong lessons. 

“I remember sitting down at the competition and I almost walked out because I was so nervous,” Carrasco said. “But I said, ‘We’re just going to do it.’ 

“It really showed me what I was capable of and helped me step out of my comfort zone – and it made me feel that what I'm doing is good. I got really good feedback. I brought gummies with me and went home empty-handed at the end of the night because I sold them all. It just gave me a lot of confidence.”

Carrasco is using this newfound confidence while working toward her degree at CSUSM. She will graduate in May 2025 with a bachelor's degree in marketing. While she has thoughts of continuing with the business, her dream is to be a social media coordinator for the Los Angeles Lakers. 

“I’m very open-minded,” Carrasco said. “I’ll just see what happens.” 

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