CSUSM NewsCenter (Business)

2019
August
08,
2019
| 09:22 PM America/Los_Angeles
Erik Groset is no horse racing junkie, but like many people in San Diego, he enjoys a nice summer day at the Del Mar racetrack – the gorgeous seaside setting, fun times with friends and family, laying down a little money to make it more interesting. ...
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August
02,
2019
| 08:00 PM America/Los_Angeles
By his own definition, Ed Ashley is a connector. That’s what ultimately drew him to education from the high-powered world of management consulting. “I am a dot connector,” he says. “I connect dots in all combinations, whether that’s student to com...
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April
02,
2019
| 06:00 PM America/Los_Angeles
Nearly every season, the San Marcos Youth Basketball League has to turn away more than 100 excited but ultimately disappointed athletes because there aren’t enough courts. When the City of San Marcos recently updated its Master Parks & Rec Plan fo...
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2018
November
26,
2018
| 06:41 PM America/Los_Angeles
Growing up in a family of musicians – her father’s band once opened for Earth, Wind and Fire – it may be no surprise that Cal State San Marcos Assistant Professor of Marketing Kristin Stewart’s research includes how music impacts the way people feel ...
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September
07,
2018
| 05:00 PM America/Los_Angeles
After Shadrach Vaughn graduated from Cal State San Marcos with a degree in business administration in 2014, he did what a lot of fresh alumni do: He moved away from inland North County and headed for the beach.  In Vaughn’s case, he found a nice o...
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August
01,
2018
| 09:11 PM America/Los_Angeles
Long before San Diego came to be known as the “Capital of Craft” and the 78 was nicknamed “Hops Highway,” Todd Colburn was a lover of beer. This was in the 1980s — before Stone, before Karl Strauss, before Ballast Point — and he and his best friend (...
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March
20,
2018
| 05:00 PM America/Los_Angeles
When Bob Rief began his stint on the Cal State San Marcos campus in January, he might have been more nervous than the students who were about to learn the collected wisdom of a lifelong business executive. After all, Rief said, “the last time I sa...
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February
01,
2018
| 06:00 PM America/Los_Angeles
He has worked as a human resources executive for some of the world’s leading corporations, including Monsanto, Arco and DreamWorks SKG. He’s the co-founder of two human resources consulting firms. And he’s taught at USC’s Marshall School of Business ...
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January
24,
2018
| 06:00 PM America/Los_Angeles
A Cal State San Marcos business professor has co-authored a new study in the latest issue of Business Horizons detailing the challenges organizations face when responding to online criticisms and offering suggestions on how to engage with unhappy con...
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January
22,
2018
| 06:11 PM America/Los_Angeles
San Marcos, CA – Cal State San Marcos is an economic engine that supports thousands of jobs by pumping more than $458 million into the region annually and boosting the future earning potential of its students, according to a comprehensive study based...
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January
19,
2018
| 07:00 PM America/Los_Angeles
A comprehensive study of Cal State San Marcos’ economic impact has found that the University is fueling more than $458 million into the region each year and supporting thousands of jobs in industries ranging from retail to real estate. The study e...
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2017
December
14,
2017
| 09:00 PM America/Los_Angeles
Cal State San Marcos’ Senior Experience Program has helped regional businesses and nonprofits for a quarter of a century. Now, thanks to a gift from Malin and Roberta Burnham through the Burnham Foundation, the door is open for additional nonprofi...
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December
11,
2017
| 05:05 PM America/Los_Angeles
Jeff Mata never planned to attend college. He never thought about competing in judo and Brazilian jiu-jitsu. He certainly didn’t expect to speak to audiences about the challenges he has overcome.  Mata never could have predicted just how much the ...
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December
11,
2017
| 05:00 PM America/Los_Angeles
Female finance chiefs are rising. While the representation of women in senior financial roles is still less than 15 percent among Fortune 500 companies, there is progress. Last year, the number of female CFOs doubled. One of those executives joini...
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December
06,
2017
| 06:00 PM America/Los_Angeles
She is a seasoned marketing professional, works with an innovation startup in San Francisco and founded whyzze.com, a subscription mentorship site. But ask Misti Cain what her greatest accomplishment is, and she won’t hesitate to tell you. “Not be...
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September
12,
2017
| 01:50 AM America/Los_Angeles
A new class offered through Cal State San Marcos’ Fully Employed MBA Program is making a difference in the region by strengthening the North County arts scene. Students in marketing professor Don Sciglimpaglia’s Customer and Consumer Insight cours...
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August
08,
2017
| 11:21 PM America/Los_Angeles
Glen Brodowsky is a popular guest at dinner parties. While some might pick up a bottle of wine on the way to someone’s home, Brodowsky arrives with a basket of homemade breads. “They say man cannot live by bread alone,” Brodowsky said. “Watch m...
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June
26,
2017
| 05:30 PM America/Los_Angeles
Philanthropists Malin and Roberta Burnham have made a $225,000 gift through the Burnham Foundation to California State University San Marcos to establish the Burnham Leadership Experience in the University’s College of Business Administration (CoBA)....
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June
26,
2017
| 05:30 PM America/Los_Angeles
Malin Burnham is guided by a noble philosophy: “Community Before Self.” It’s not just the title of his recent book or simply a phrase on his business cards. Those three words have guided Burnham through decades of helping to improve the San Diego ...
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June
22,
2017
| 08:26 PM America/Los_Angeles
Ara Merhi didn’t start working in the restaurant industry because he entertained dreams of one day becoming a chef or owning his own restaurant. It simply worked well with his school schedule. But a combination of drive, work ethic and his time...
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June
12,
2017
| 05:05 PM America/Los_Angeles
California State University San Marcos’ College of Business Administration has launched an online Economic Dashboard to showcase the Business Confidence Index that it has developed in partnership with the San Diego Business Journal over the past two ...
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June
05,
2017
| 06:03 PM America/Los_Angeles
When it comes to building bonds between the College of Business Administration (CoBA) at Cal State San Marcos and local industry to grow the regional economy, Ed Ashley is at the head of the class. As CoBA’s Director of Business Community Relation...
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April
04,
2017
| 11:34 PM America/Los_Angeles
Talk about a quick turnaround. Just three months after coming up with the idea during a winter break retreat, the new Latino Business Student Association has opened a closet in Craven Hall stocked with gently used professional clothing free for al...
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January
26,
2017
| 11:32 PM America/Los_Angeles
A comprehensive analysis authored by a team of Cal State San Marcos business students is propelling a proposal to transform a struggling, off-track betting facility at the Del Mar Fairgrounds into the region’s newest concert venue. “The work they ...
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2016
November
22,
2016
| 05:12 PM America/Los_Angeles
An experienced entrepreneur and a former CEO, Emilie Hersh knows a thing or two about the importance of a solid business education. Which is a big reason why she and her husband, Mark, a longtime employee at Carlsbad-based ViaSat, are pledging $50,00...
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September
27,
2016
| 05:04 PM America/Los_Angeles
On Saturday, Oct. 22 from 3 to 6 p.m., the College of Business Administration will host its annual Taste for Student Success, a lively festival showcasing gourmet cuisine, wines and brews, and, this year, premium spirits from local distilleries. Spon...
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June
13,
2016
| 01:34 AM America/Los_Angeles
You could say that business is in Ken Markstein’s blood. His grandfather, Albert, was a selfless, hard-working entrepreneur that started his career by distributing beer by horse and wagon almost a hundred years ago. Today, Markstein Beverage Company ...
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May
04,
2016
| 05:39 PM America/Los_Angeles
The College of Business Administration (CoBA) celebrated the 10th anniversary of Markstein Hall during an intimate ceremony at California State University San Marcos (CSUSM) on Wednesday, April 28. As CoBA began to establish a reputation for provi...
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February
22,
2016
| 12:54 AM America/Los_Angeles
A trio of Cal State San Marcos professors are hoping to spur a renaissance in arts education through research showing a link between K-12 students immersed in the arts with successful careers in the fields of science, technology, engineering and math...
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January
21,
2016
| 10:40 PM America/Los_Angeles
Over the last 23 years more than 7,000 senior business students have gained valuable and authentic business experience through a unique College of Business Administration (CoBA) program that pairs seniors with local and national companies to lead and...
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