CSUSM NewsCenter (Business)

2018
November
26,
2018
Growing up in a family of musicians – her father’s band once opened for Earth, Wind and Fire – it may be no surprise that Cal State San Marcos Assistant Professor of Marketing Kristin Stewart’s research includes how music impacts the way people feel ...
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September
07,
2018
After Shadrach Vaughn graduated from Cal State San Marcos with a degree in business administration in 2014, he did what a lot of fresh alumni do: He moved away from inland North County and headed for the beach.  In Vaughn’s case, he found a nice o...
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August
01,
2018
Long before San Diego came to be known as the “Capital of Craft” and the 78 was nicknamed “Hops Highway,” Todd Colburn was a lover of beer. This was in the 1980s — before Stone, before Karl Strauss, before Ballast Point — and he and his best friend (...
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March
20,
2018
When Bob Rief began his stint on the Cal State San Marcos campus in January, he might have been more nervous than the students who were about to learn the collected wisdom of a lifelong business executive. After all, Rief said, “the last time I sa...
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February
01,
2018
He has worked as a human resources executive for some of the world’s leading corporations, including Monsanto, Arco and DreamWorks SKG. He’s the co-founder of two human resources consulting firms. And he’s taught at USC’s Marshall School of Business ...
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January
24,
2018
A Cal State San Marcos business professor has co-authored a new study in the latest issue of Business Horizons detailing the challenges organizations face when responding to online criticisms and offering suggestions on how to engage with unhappy con...
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January
22,
2018
San Marcos, CA – Cal State San Marcos is an economic engine that supports thousands of jobs by pumping more than $458 million into the region annually and boosting the future earning potential of its students, according to a comprehensive study based...
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January
19,
2018
A comprehensive study of Cal State San Marcos’ economic impact has found that the University is fueling more than $458 million into the region each year and supporting thousands of jobs in industries ranging from retail to real estate. The study e...
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2017
December
14,
2017
Cal State San Marcos’ Senior Experience Program has helped regional businesses and nonprofits for a quarter of a century. Now, thanks to a gift from Malin and Roberta Burnham through the Burnham Foundation, the door is open for additional nonprofi...
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December
11,
2017
Jeff Mata never planned to attend college. He never thought about competing in judo and Brazilian jiu-jitsu. He certainly didn’t expect to speak to audiences about the challenges he has overcome.  Mata never could have predicted just how much the ...
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December
11,
2017
Female finance chiefs are rising. While the representation of women in senior financial roles is still less than 15 percent among Fortune 500 companies, there is progress. Last year, the number of female CFOs doubled. One of those executives joini...
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December
06,
2017
She is a seasoned marketing professional, works with an innovation startup in San Francisco and founded whyzze.com, a subscription mentorship site. But ask Misti Cain what her greatest accomplishment is, and she won’t hesitate to tell you. “Not be...
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September
12,
2017
A new class offered through Cal State San Marcos’ Fully Employed MBA Program is making a difference in the region by strengthening the North County arts scene. Students in marketing professor Don Sciglimpaglia’s Customer and Consumer Insight cours...
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August
08,
2017
Glen Brodowsky is a popular guest at dinner parties. While some might pick up a bottle of wine on the way to someone’s home, Brodowsky arrives with a basket of homemade breads. “They say man cannot live by bread alone,” Brodowsky said. “Watch m...
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June
26,
2017
Malin Burnham is guided by a noble philosophy: “Community Before Self.” It’s not just the title of his recent book or simply a phrase on his business cards. Those three words have guided Burnham through decades of helping to improve the San Diego ...
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June
26,
2017
Philanthropists Malin and Roberta Burnham have made a $225,000 gift through the Burnham Foundation to California State University San Marcos to establish the Burnham Leadership Experience in the University’s College of Business Administration (CoBA)....
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June
22,
2017
Ara Merhi didn’t start working in the restaurant industry because he entertained dreams of one day becoming a chef or owning his own restaurant. It simply worked well with his school schedule. But a combination of drive, work ethic and his time...
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June
12,
2017
California State University San Marcos’ College of Business Administration has launched an online Economic Dashboard to showcase the Business Confidence Index that it has developed in partnership with the San Diego Business Journal over the past two ...
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June
05,
2017
When it comes to building bonds between the College of Business Administration (CoBA) at Cal State San Marcos and local industry to grow the regional economy, Ed Ashley is at the head of the class. As CoBA’s Director of Business Community Relation...
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January
26,
2017
A comprehensive analysis authored by a team of Cal State San Marcos business students is propelling a proposal to transform a struggling, off-track betting facility at the Del Mar Fairgrounds into the region’s newest concert venue. “The work they ...
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2016
September
27,
2016
On Saturday, Oct. 22 from 3 to 6 p.m., the College of Business Administration will host its annual Taste for Student Success, a lively festival showcasing gourmet cuisine, wines and brews, and, this year, premium spirits from local distilleries. Spon...
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June
13,
2016
You could say that business is in Ken Markstein’s blood. His grandfather, Albert, was a selfless, hard-working entrepreneur that started his career by distributing beer by horse and wagon almost a hundred years ago. Today, Markstein Beverage Company ...
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January
21,
2016
There’s a difference between an international business and one that is truly global. Just ask Anne Randerson, a California State University San Marcos professor who teaches cross-cultural business communication. She should know. Randerson has live...
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2015
December
15,
2015
The California State University San Marcos (CSUSM) College of Business Administration (CoBA), in collaboration with senior students and businesses, will host the Fall 2015 Senior Experience Business Reception and Trade Show, December 17 at 5:30 p.m. ...
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November
23,
2015
According to a recent report by Realtor.com, San Diego is the least affordable city in the country. In a region where affordable housing is desperately needed, California State University San Marcos (CSUSM) business students have stepped outside the ...
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October
30,
2015
In November 2016 Americans will go to the polls to elect the next U.S. president based on nearly two years worth of wooing from hopeful candidates. But will it be winning policy ideas or a winning personality that influences voters the most? At Cal S...
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October
22,
2015
On Thursday, Nov. 5, the Center for Leadership Innovation and Mentorship Building (CLIMB) at California State University San Marcos (CSUSM) is scheduled to host an entrepreneurial leadership presentation, “Lessons from the Trenches,” by UGG Founder B...
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October
06,
2015
The concept for In the Executive’s Chair was inspired by the Bravo television series, Inside the Actor’s Studio. At the core of the show, highly regarded actors shift from celebrity to teacher, imparting words of wisdom to the next generation of acto...
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July
08,
2015
Cal State San Marcos business graduate Devon Greco wants to help folks focus. An entrepreneur now living in Philadelphia, Greco has developed what he calls the next generation in neurofeedback devices—a brain-training tool that helps improve atten...
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June
08,
2015
Jim Hamerly, Ph.D., has been named the new dean of the College of Business Administration (CoBA) at California State University San Marcos (CSUSM). Hamerly, who assumed the deanship on June 1, previously served as interim dean of the College since fa...
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