San Marcos,
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Chuck Matthews Receives Leadership North County 2017 Fran Aleshire Leadership Award

Press Release | By Eric Breier

San Marcos, CA – Chuck Matthews, director of the North Coastal and North Inland Regions for the County of San Diego Health and Human Services Agency (HHSA), was honored with the Fran Aleshire Leadership Award for his outstanding leadership and regional involvement at the San Diego North Economic Development Council’s Annual North County Business Breakfast on Wednesday, Dec. 6.

The Leadership North County Alumni Network presents the Fran Aleshire Leadership Award each year to a graduate of the program who, in the spirit of community leader Fran Aleshire, exhibits the characteristics of great leadership. Individuals are nominated by their peers.

“I am so humbled to be recognized by the North County Leadership Community,” Matthews said. “I have been learning from this same community through the vision of Dr. Fran Aleshire that only by working together across corporate, nonprofit and government systems can we transform and effect change in our region. I so appreciate the example set by the North County Leadership Community.”

Matthews has more than 25 years of experience in the planning, management and delivery of health and social services in the public and private sectors. He has worked for nearly two decades for HHSA, where he is responsible for directing the development and implementation of regional strategies, programs and activities to ensure family and community health needs are met for San Diego County residents.

Under Matthews’ leadership, HHSA North County Regions has designated 98 organizations as official partners in Live Well San Diego, which is almost a third of the countywide total. Live Well San Diego promotes healthy, safe and thriving communities throughout the region.

Matthews holds a doctorate from the UCSD/SDSU Joint Doctoral Public Health Program and master’s degrees from SDSU in business administration as well as marriage, family and child counseling.


Past recipients of the Fran Aleshire Leadership Award include:

2016: Cheryl Broom, President, Interact Communications

2015: Kevin Holt, retired superintendent of San Marcos Unified School District

2014: Brenda Hall, director of North County Professional Development Federation

2013: Raye Clendening, civil rights advocate and educator

2012: Don Stump, executive director of North County Lifeline

2011: Gina McBride, owner of McBride Financial Advisory

2010: Beckie Garrett, former governing board member of the San Marcos Unified School District

2009: Julie Wright, president and founder of (W)right On Communications

2008: Jim Desmond, City of San Marcos mayor

2007: Mark Moore, retired Marine Corps Major General

2006: Lori Holt Pfeiler, former City of Escondido mayor, current president and CEO of San Diego Habitat for Humanity

2005: Ramona Finnila, former City of Carlsbad councilmember, former board member of Tri-City Healthcare District

Leadership North County is a comprehensive leadership program that fosters the growth of community leaders who will serve as catalysts in building a stronger region. Visit the Leadership North County website for more information.


About California State University San Marcos

Building on an innovative 27-year history, California State University San Marcos is a forward-focused institution, dedicated to preparing future leaders, building great communities and solving critical issues. Located on a 304-acre hillside overlooking the City of San Marcos, it is the only public four-year comprehensive university serving North San Diego, Southwest Riverside and South Orange Counties.

The University enrolls nearly 17,000 students. With approximately 2,000 employees, the institution is a Great College to Work For® (The Chronicle of Higher Education). As a recipient of the annual HEED Award since 2014—a national honor recognizing U.S. colleges and universities that demonstrate an outstanding commitment to diversity and inclusion—CSUSM is committed to creating a diverse and inclusive environment.