Lexus Freeway Sign to Share CSUSM News
Lexus Escondido has begun promoting CSUSM via its 27-by-48 foot digital marquee along Interstate 15 at the auto center. Colorful images of students and the campus are now being splashed on the screen in full view to the more than 200,000 vehicles that drive past the sign each day as part of Lexus’ rotation of advertisements."Lexus Escondido is committed to supporting individuals, businesses, schools and organizations that are making a difference in our community," said Drew Davis, general manager. "CSUSM is making a big impact by shaping the minds and lives of students in North County and we are proud to support the University and its ongoing efforts."According to Vice President for University Advancement Neal Hoss, the University will begin leveraging the opportunity to advertise events to the general public such as Homecoming, the Annual Cougar Scramble Golf Tournament and the Annual Gala as well as important information about application periods and admissions deadlines."This is an exciting opportunity to garner tremendous regional visibility for our great University and the exciting things that happen here each day," said Hoss. "We are proud of this partnership and thank Lexus Escondido for their support."