San Marcos,
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Cheryl Broom Receives Leadership North County 2016 Fran Aleshire Leadership Award

Press Release | By Eric Breier

Cheryl Broom, Director of Public and Governmental Relations, Marketing Communications at MiraCosta College, was honored with the Fran Aleshire Leadership Award for her outstanding leadership and regional involvement at the San Diego North Economic Development Council’s Annual North County Business Breakfast on Wednesday, Dec. 7.

The Leadership North County Alumni Network presents the Fran Aleshire Leadership Award each year to a graduate of the program who, in the spirit of community leader Fran Aleshire, exhibits the characteristics of great leadership. Individuals are nominated by their peers.

Broom, a former TV news reporter, has led a major rebrand effort at MiraCosta College. She revitalized marketing efforts to sustain year-after-year enrollment growth; assisted in the 2016 passage of Measure MM, which will bring $455 million to the college for modernizing aging facilities and upgrading instructional technology; and spearheaded state legislation that has helped California community college employees take maternity and paternity leave.

“Strong communities begin with strong people who have the passion for spearheading changes that make our communities a better place to live, work and raise our families,” Broom said. “This is where my passion lies and I’m honored to be recognized for my work in this area.”

Broom also serves on the Oceanside Unified School District Bond Oversight Committee and is a member of the board of directors for the Oceanside Chamber of Commerce, San Diego North Economic Development Council, California Community College Public Relations Organization and the National Council for Marketing of Public Relations.

“While our state and local governments do much to help make North San Diego County a great place to live, this award is a reminder that you don’t have to campaign to make a difference in your community and you don’t have to be elected to be a leader,” Broom said. “Through passion, partnerships and leadership, each of us can support initiatives and policies that strengthen the fabric of our community."

Past recipients of the Fran Aleshire Leadership Award include:

2015: Kevin Holt, superintendent of San Marcos Unified School District

2014: Brenda Hall, director of the North County Professional Development Federation

2013: Raye Clendening, civil rights advocate and educator

2012: Don Stump, executive director of North County Lifeline

2011: Gina McBride, owner of McBride Financial Advisory

2010: Beckie Garrett, governing board member of the San Marcos Unified School District

2009: Julie Wright, president and founder of (W)right On Communications

2008: Jim Desmond, City of San Marcos mayor

2007: Mark Moore, retired Marine Corps Major General

2006: Lori Holt Pfeiler, former City of Escondido mayor, current executive director of San Diego Habitat for Humanity

2005: Ramona Finnila, former City of Carlsbad councilmember, board member of Tri-City Healthcare District

Contact 760-750-4003 or for more information about Leadership North County.


About California State University San Marcos

Building on an innovative 26-year history, California State University San Marcos is a forward-focused institution, dedicated to preparing future leaders, building great communities and solving critical issues. Located on a 304-acre hillside overlooking the City of San Marcos, it is the only public four-year comprehensive university serving North San Diego, Southwest Riverside and South Orange Counties.

The University enrolls over 15,000 students. With approximately 2,000 employees, the institution is a Great College to Work For® (The Chronicle of Higher Education). As a recipient of the annual HEED Award since 2014—a national honor recognizing U.S. colleges and universities that demonstrate an outstanding commitment to diversity and inclusion—CSUSM is committed to creating a diverse and inclusive environment.