San Marcos,
14:47 PM

Brenda Hall Honored with Leadership North County 2014 Fran Aleshire Award

By Margaret Chantung

Brenda Hall, a lifelong educator and director of the North County Professional Development Federation (NCPDF), was honored with the Fran Aleshire Award for her outstanding leadership and regional involvement at the San Diego North Economic Development Council’s Annual Business Luncheon on Thursday, Dec. 4, 2014.

Hall is a 2011 graduate of Leadership North County, a program of California State University San Marcos (CSUSM) that seeks to cultivate leaders who will address issues unique to the North County region, while also developing harmonious relationships within the cities. In its nearly two decade history, Leadership North County has graduated approximately 400 individuals. Once a month session topics cover a wide variety of topics related to the region including government, business, healthcare and education.

Each year the Leadership North County Alumni Network presents the Fran Aleshire Award to a graduate of the program who, in the spirit of community leader Fran Aleshire, exhibits the characteristics of great leadership. Individuals are nominated by their peers.

As an advocate for equity in education, Hall believes in the power of professionals from all industries combining their individual talents to collectively have an impact. Her forte is building bridges between unlikely partners for innovative results.

“Fran Aleshire's work, which led to the creation of Leadership North County, is a tremendous legacy and I am honored to receive this award in her name,” reflected Hall. “Leadership North County is an amazing program which continues to bring together a diverse group of leaders so that they might continue to grow and learn together. Leadership North County has helped me to better understand our region and to inform the work that I do. In my role, I am fortunate to work with outstanding education leaders from across our region who inspire me every day through their hard work and dedication to serving all students. I share this award with each of the leaders whom I serve.”

Past recipients of the Fran Aleshire Award include:

2013: Raye Clendening, civil rights advocate and educator

2012: Don Stump, executive director of North County Lifeline

2011: Gina McBride, owner of McBride Financial Advisory

2010: Beckie Garrett, governing board member of the San Marcos Unified School District

2009: Julie Wright, president and founder of (W)right On Communications

2008: Jim Desmond, City of San Marcos mayor

2007: Mark Moore, retired Marine Corps Major General

2006: Lori Holt Pfiler, former City of Escondido mayor, current executive director of San Diego Habitat for Humanity

2005: Ramona Finnila, former City of Carlsbad councilmember, current board member of Tri-City Healthcare District

The NCPDF, comprised of more than 25 K-12 school districts, the County Office of Education and CSUSM, helps districts leverage their professional development funding to get the most for their investments. Drawing on the expertise from both the University and its member districts, NCPDF mobilizes around what works best for educators and students. As director, Hall is responsible for designing and offering professional development opportunities, inspiring educators to learn and adopt best practices in teaching and learning– a critical role for the future of North San Diego County’s region.

One nominator wrote, “She realizes how important it is to match the latest resources with education professionals to keep them up to date, informed and able to educate. Her daily work involves collaborating with many districts and providing a forum for educators to learn from each other.”

For more information about Leadership North County, contact 760-750-4020 or