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CSUSM In the Headlines: October 2015

By CSUSM News Team


The work of Cal State San Marcos students, faculty and staff are frequently featured in news stories by regional and national media. If you missed the headlines, the CSUSM News Team invites you to enjoy this curated list of highlights. More headlines are archived in the NewsCenter.

How to Spot Retail Traps

Daily Finance published an article featuring Marketing Professor Vassilis Dalakas who talks about consumer psychology and the power of reference points. Companies make a profit using a “decoy effect” by introducing a similar, pricier product to increase sales for a lower cost item that was not selling as anticipated. This method offers indecisive consumers comparable options that help drive them to make a decision.

Fish Out of Water

National Geographic referred to professor and physiologist John Eme in an article about mangrove rivulus fish and their tendency to jump out of water onto dry land to cool down from sweltering tropic waters. This air-chilling process allows the fish to bring down their body temperature in less than 30 seconds.

Social Justice is a Lifelong Journey

President Karen Haynes and Assemblywoman Shirley Weber addressed several hundred students, faculty and staff concerning issues of equality and social justice during the CSUSM Office of Diversity’s All People’s Luncheon. The Coast News Group and The San Diego Union-Tribune highlighted their speeches and the University’s commitment to diversity.

CSUSM Ranks 13th for Best College Value

According to a recent survey, California State University San Marcos ranked 13th out of nearly 1,200 colleges and universities in employment outcomes relative to total cost of a higher education. CSUSM was the highest ranked campus in the California State University system and third overall in the state. Several news outlets, Fox 5 San Diego, ABC 10 News San Diego and the Times of San Diego, reported about the success.

New Course Focuses on Company Disaster Readiness

KPBS ran a story headlining the launch of a new course for small businesses and non-profits to prepare for disasters. A certificate in Business Disaster Preparedness is awarded upon completion of the six-week course.

New Master’s Program Hones in on Cybersecurity

Launched just in time for National Cyber Security Awareness month, a unique master’s degree blends cybersecurity and business courses, providing students with a curriculum that meets the high demands of the industry. The Coast News Group interviewed College of Science and Mathematics Dean Katherine Kantardjieff about the cohort-based program which began in September.

Turning Surfers into Test Subjects

Ashtyn Douglas wrote an article published by SURFER Magazine recapping her experience as a test subject for a kinesiology study conducted by Professors Jeff Nessler and Sean Newcomer. The ongoing study examines how surfing and the products used while surfing affect the human body. Their research has even sparked the interest and collaboration of action sport and surf companies, including Firewire and Hurley.