One CSUSM Giving Campaign Focuses on Student Aid
By Christine Vaughan
On Tuesday, May 5, the Cal State San Marcos spirit flag will wave proudly online as the university hosts One CSUSM, a day of giving to fund critical aid for students impacted by the COVID-19 crisis.
For 24 hours, every gift will go directly to CSUSM’s Student Relief Fund, which provides tuition assistance, scholarship support and vital aid to students experiencing hardship.
“We want our students and future students to succeed and thrive,” said Tony Jackson, chair of the CSUSM Foundation Board, who is championing the One CSUSM effort. “Our students are our future and a key to our region’s economic recovery; we must invest in them during this critical time.”
COVID-19 postponed plans for the university’s signature fundraising event of the year: the Investiture Scholarship Dinner, which had been scheduled for April 7, to support student scholarship at CSUSM.
“More than ever, there is a gap that only philanthropy can fill,” Jackson said.
The Student Relief Fund launched last month to support students impacted by the pandemic. The fund was seeded with $300,000, which came from a combination of annual fund support and scholarship support raised at the university’s annual gala. A surprise $25,000 donation from longtime university supporters Carleen Kreider and Dick Lansing helped accelerate fundraising efforts with a dollar-for-dollar match.
“We believe deeply in the unique and powerful mission of the university and are pleased to be able to make this challenge gift to inspire others to join us now to support our students,” Kreider said.
The 24-hour campaign for One CSUSM will be held on May 5 as part of #GivingTuesdayNow, a global day of giving and unity.
Be part of One CSUSM on May 5 as we rally for our students!
Visit www.csusm.edu/onecsusm to learn more.
Christine Vaughan, Director of Communications
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