ASI President Shares Social Mobility Journey at Symposium

Octavio Martinez first heard the term “social mobility” during his freshman year.

Fast forward a few years, and Martinez – now president of Associated Students, Inc., at Cal State San Marcos – spoke on a panel of students and alumni at the 2025 National Social Mobility Symposium held Feb. 20-21 in the University Student Union Ballroom.

Martinez spoke alongside Hunter Brody Chanove and Ashley Bonilla, both CSUSM alumni, and Myles Villafranca, a graduate student at Clayton State University in Georgia. Brody Chanove works in product marketing management at Viasat, and Bonilla is an evaluation consultant for Intention 2 Impact, a social impact consulting firm. 

Education has always been important to the Martinez family. Martinez has four sisters, including two with CSUSM connections. One of his younger sisters is a first-year student, while his older sister, Yulisa, was the first in their family to graduate from college. Yulisa graduated in 2017 and majored in liberal studies. She returned to CSUSM to get a master's in education and now teaches second grade at nearby Twin Oaks Elementary School. 

Yulisa’s journey to a degree provided inspiration for her younger brother.

“I always knew I wanted to continue my education,” Martinez said. “My parents never finished college, and it’s something that they wish they could have continued if they had more time and more resources. They saw what education did for peers who did finish and they always let us know that you can finish your degree and have financially stable lives, because education is a gateway to being financially stable and to have prosperity in life.” 

After seeing his sister thrive at CSUSM, Martinez realized how he could thrive as well. 

“Because she came to CSUSM, it allowed me to see myself here, too,” Martinez said. “Being a part of my community has been something that I always strive to do, something that's super important to me. As I look into my future, that's something I want to do, and I definitely saw that in my sister.”

While attending CSUSM, Yulisa was involved in several organizations around campus. Similar to her brother, she volunteered with ASI. 

Martinez joined ASI last year, though it wasn't the first way he got involved on campus. He worked for the Office of Inclusive Excellence as a student assistant. He also had a job where he gave out reminders on wearing masks on campus during the COVID-19 pandemic.  

Between those two experiences, Martinez felt compelled to get even more involved. 

“I wanted to make more of an impact on campus and voice student concerns, but also be a voice that I didn't see represented on campus,” Martinez said. “After seeing the work that impacts students, I wanted to do something that was forward facing with students. I knew that ASI was a prominent student group on campus that allowed me to talk to different administrators and with different student leaders. I knew that was something I wanted to do to close the communication gap between administrators and students.”

From October 2023 to May 2024, Martinez was the diversity, equity and inclusion representative for the ASI board of directors. He then was elected president and began the role last August. 

Martinez is set to graduate in May with a degree in business administration marketing. He's applying to schools to pursue his MBA, and he aspires to work in higher education or local government.

“Because of my education, I am now more confident,” Martinez said during the Social Mobility Symposium panel. “Coming into higher education, confidence was put on a pedestal for me, showing that I can be a leader and share my knowledge with others. I’ve been able to see the impact of Cal State San Marcos and the impact of education and how it has so much influence on a person’s life.”

Media Contact

Eric Breier, Interim Assistant Director of Editorial and External Affairs

ebreier@csusm.edu | Office: 760-750-7314